Thursday, February 9, 2012

Secrets of Creating Online Residual Income - Part 4

AN ALL CONSUMING DESIRE TO SUCCEED

Part 4 of a 7 Part Series

So what's the next ingredient of your online marketing success strategy? Focus and Intent!

Success is all about focus: an all-consuming focus and intent to succeed at the task at hand. Tiger Woods, the world-famous US golfer, used to have a focus as someone put it: "5 centimetres wide and 8 kilometres long" (OK, OK, I get you!). That was before he lost his focus. But most other people have a focus 8 kilometres wide and 5 centimetres long!

Ray Kroc was like Tiger Woods: totally focused and totally preoccupied with the task at hand (OK, Well in Tiger's case at least "totally" while on the golf course!). Kroc was a man of great wisdom and discipline and his McDonald's success is a perfect example for anyone wanting to know how to start and succeed in their first business venture.

FIXING HIS EYE ON THE BALL Despite his age of 52 years, an age when many other achievers are supposedly beginning to enjoy their success, Kroc was preparing to become totally involved with his new business venture, McDonald's. His eye was "fixed on the ball". He knew that nothing less than a 72 hour week would be required. He would have to cut back on his other passions such as golf. He would have to accept a minimal income from McDonald's for years to come, until it was pumping sufficient money to pay him. Others would need to make money first.

In fact Kroc lived off the small income from his declining multi-mixer business for the first eight years of McDonald's; only drawing his first salary from McDonald's in 1961, eight years after he began.

AND THE FIRST SHALL BE LAST... There is much great wisdom in the bible, but in this day and age we believe we know better. When it comes to winning big time and long-term we should be reminded of the expression: "And the first shall be last and the last shall be first". Kroc's approach to business was an outstanding example of this. By putting others first and delaying his rewards until last he made sure that he would be the biggest winner.

Little did he know that by putting himself last that his return on investment would grow his small initial capital outlay into a global fortune. In this case quite clearly the last became the first; and it is an outstanding example of putting natural wisdom and humanity before money.

CHASE YOUR PASSION NOT THE MONEY While Kroc hoped that the McDonald's venture would improve his overall financial position in the long run, he was not looking to get rich overnight. He always told his employees to concentrate on doing a good job, and not on making money. In fact he advised them that "If you love your work and work hard, money problems will resolve themselves". Kroc, who became one of the world's wealthiest men, said years later: "If someone likes making money, I'm not attracted to them. I like anybody who likes what he's doing; because that's the thing I treasure most".

LIFE OR DEATH For Kroc at the age of 52, he was convinced that he had at last found the idea and the opportunity of a life time; something that would capitalise on all his 30 years of experience in sales and business. He also knew that it was the type of opportunity that would never come again. "It was practically life and death for me," Kroc said. "If I lost out on McDonald's, I'd have no place to go." And that is exactly what breeds success. When this is it. When there is no way back. When you have to win or perish, it's amazing how many people win. And Kroc had an all-consuming desire to be one of them. Do you?

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